Source: MEKRA Lang
Innovation, and in particular development of the technologies needed to address the environmental challenges facing us now and in the future, is the key to any kind of sustainable future.
Back at the end of March I reviewed The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review Press, 2010), a book by Vijay Govindarajan and Chris Trimble on innovation for the corporate set. As is always the case, since writing about the topic, I've become aware of how much commentary on innovation is pulsing through the web. One piece in particular caught my attention.
"My experiences with large electric utilities, oil companies, equipment vendors, and engineering/construction firms — of a comparable magnitude and global reach as P&G — have not been so encouraging ........ to date, many aspects of the energy sector (particularly in the electricity industry) have largely been shielded from the imperative to innovate."
The focus of his post is twofold:
- Procter & Gamble's launch of its open innovation program, improving its ability to collaborate with outside partners in technology research and product development; and
- The U.S. federal government's hugely important catalytic role in commercial innovation, even in technologies (e.g., the iPhone) that seem on the surface to have been developed solely by “the free market".