Source: WSJ Environmental Capital blog
Will a Retreat in Public Green Concerns Let Business Step Back as Well?
Yesterday's Wall Street Journal Environmental Capital blog had an interesting article about Duke Energy's acquisition of Catamount Energy Corp., a small wind-power developer based in Vermont (see Blowing In: What's Behind Duke's Wind-Power Push?, June 27th). The WSJ cites the usual business benefits of investing in a rising industry and a clean, green one at that. However, they also raise an interesting question regarding another potential motive - burnishing their public image (greenwashing?).
"But maybe the deal is just a way to burnish Big Power’s image at a time when energy companies are taking fire from all directions. Catamount’s wind-power assets are a drop in the bucket compared to Duke’s overall generation mix. Catamount’s U.S. assets, part of the massive Sweetwater wind-farm complex in Texas, equates to about 300 megawatts of power, or about one-quarter of some of Duke’s big coal-fired plants and less than 1% of Duke’s total generation portfolio."
While the WSJ doesn't pursue the question any further, it does make one wonder about how much this might be a factor driving clean energy investment. Here in Canada some of the biggest wind energy developers are companies like Suncor, whose primary business is extracting oil from the northern Alberta oilsands, and Transalta, whose business is mostly coal-fired power. Their renewable power segments are too small to have a significant impact on their financial outcomes but they do allow them to consistently make the public "most sustainable companies" types of lists (e.g. Dow Jones Sustainability, Global 100, etc.).
The question comes up at an interesting time as well. The Globe & Mail yesterday reported that the energy crisis has taken the public's attention off of green issues (see Energy Crisis Supplants Environment as Top Concern, June 27th).
"The environment, last year's top issue, has been pushed to No. 3, with just 16 per cent of Canadians surveyed saying they now consider it their primary concern. ..... The findings were part of a survey that compared the thoughts of Canadians and Americans on a broad array of issues.
The Americans surveyed were also concerned about the high cost of gas – 19 per cent said it topped their list of priorities. But gas prices were outdistanced by the economy, which was cited by 33 per cent of people south of the border.
In Canada, 18 per cent of respondents said the rising cost of gas was the most important issue. That was equal to the percentage in this country who named the economy as their No. 1 concern. In the past three years, gas prices have rarely been mentioned by people surveyed by the Strategic Counsel; the highest number was 4 per cent in July of 2006."
Similarly, in their June 23rd edition, the Globe & Mail reported on a survey among Canadian business leaders that found declining support for addressing climate change (see Green Begins to Fade, June 23rd).
Canada's corporate executives have cooled in their enthusiasm for carbon taxes or "cap-and-trade" systems, as high oil prices and economic concerns make them leery of policies that will boost the cost of doing business.
The latest quarterly C-Suite survey of top executives shows that decision-makers are still keen on combatting climate change, but investing in new technologies is much preferred to government-imposed regulation.
Now Canada's business leaders have never been enthusiastic about addressing climate change or any other environmental issue for that matter, but the public's about face could certainly give cover to business and government leaders who would rather avoid the whole set of issues. And if that's the case, will one of the underpinnings of the surge in clean energy spending be removed?
I think its a definite possibility. However, because current levels of clean energy investment reflect a confluence of a number of factors, some of which are getting stronger as oil prices rise, it may be impossible to sort out. I expect that the overall trend is still towards more rather than less investment.

